Customers of premium home appliances, especially driers and dishwashers, are willing to pay a premium for sound insulation. An appliance manufacturer with factories in Tyran and Fardo is offering a premium acoustic insulation option on several of its high-end appliances. Those appliances are a market for Jacobs' foam chemical.

Orders arrive to Jacobs directly from the appliance factories. Both order size and order arrivals are random. Demand began on day 640 and grew to its final long-run average a month later. Long-run average demand is not seasonal and is not trending either upward or downward. The average order size is about 8 orders.