About a year and a half into operations, Jacobs began looking for new markets and discovered a handful of industries where Jacobs foam would be a superior substitute for the insulating foam currently used in those industries. Marketing campaigns for these target customers began on day 640. Regular communication with its target customers allows Jacobs to monitor the demand for its product in each of the new markets. However, Jacobs had not begun actually selling to any of the new markets yet. Jacobs is only selling to the original market in Calopeia.